The iPhone and iPod Touch products are very important to us, we feel they have the largest market penetration coupled with the most flexible platform available from the main players in this market.
Why do we love the Apple mobile platform?
If you have ever used one you already know the answer to this one - they simply make things easy to achieve, even the most complicated things are just easy. The device is fast and the attention to detail is excellent, using the phone is a joy.
Apple have created a mobile application market that can not be matched by any of their competitors, having both the desktop based iTunes app store and the always with you iPhone/iPod Touch store directly on the device makes reaching your potential customer base very easy.
Where are we going with the iPhone/iPod Touch?
In short - lots of places, we have big plans in the mobile market across multiple product categories. We hope to start delivering our first apps shortly - so keep checking back to find out how we are doing.